In the News
National Media Conference on 'Promoting Spirituality for Peace & Development - Role of Media'
11th to 15th Sept, 2009 at Brahma Kumaris' Shantivan Complex, Abu Road, Rajasthan
A National Media Conference on the theme "Promoting Spirituality for Peace & Development - Role of Media" was very successfully held at the Brahma Kumaris' Shantivan Complex, Abu Road, Rajastan from 11th to 15th September, 2009. Around 2000 representatives from Press and Media, Public Relations, IT, Advertising, Academic have enthusiastically participated in this five day conference which contained interesting sessions on " Media as a Messenger of Peace", Press Freedom and its social responsibility", Self regulation in Media - Role of Spirituality" , Positive & Proactive Media for Better Society", Spirituality for Achieving Excellence in Life", Experiencing Inner Powers through Spirituality, etc.
This National Conference was inaugurated by Sri Nitin Bhai Patel, Honourable Minister of Gujarat and Sri Ashok Bhairavi, Honourable Minister of Rajastan besides Rajayogi BK Nirwair, Executive Secretary General of Brahmakumaris, Mount Abu, Rajyogi Om Prakash, Chairperson of Media Wing and Rajayogi BK Karuna, Vice Chairperson of Media Wing graced the occasion. Eminent Media, PR and IT personalities from all over the country shared their valuable professional experiences during the conference and discussed at length on the ways and means to bnring about excellence in the professions for universal harmony and peace.
As part of the National Media Conference, for the first time, a National Round Table on "Golden Triangle - Public Relations Model" (Professionalism, Ethics and Spirituality) was also organised under the auspices of Global Forum for Public Relations (An Initiative of Brahmakumaris) and the Media Wing of Brahmakumaris. High End PR Professional, Academician and Practitioner, Editor of Public Relations Voice Dr. CV Narasimha Reddi and Chief of Multi Media, Brahmakumaris, Rajayogi BK Karuna led the Round Table which was actively participated by Sri Charanji Singh, CEO, CorePR, Chandigarh, Prof. Krishna Chandra Mouli, Faculty, Makhanlal Chathurvedi University, Bhopal, Prof. Ananya Mehta, Faculty, Symbiosis Insititute of Mass Communication, Pune, Rajayogini BK Sheilu, Sr. Rajayoga Teacher, Brahmakumaris, BK Sarala,Manager (PR & HRD), BHEL & Smt. Mumtaz Fatima, Jt.Director, Youth Services, Govt. of AP , National Vice Presidents of GFPR amd BK Binny, PR Manager, GHRC , Brahmakumaris along with a host of key PR professionals, Goverment PR practitioners, academicians, PR students have participated in this Round Table held on 13th September,2009 at the Shantivan Complex of Brahmakumaris and resolved a 7 point Public Relations Golden Triangle Declaration.
Resolution of ‘National Round Table on Public Relations’
1. Recent corporate high profile frauds involving crores of rupees have generated a significant decline in peoples trust in corporates. Public Relations as a strategic management function was also a party to the disinformation campaign to keep the stake holders in the dark. Therefore the round table felt the need for Ethical and Moral Values in disseminating public information.
2. Against this background, the delegates at length discussed the state-of-the-art Public Relations and identified its positive and negative areas and came to the conclusion that the distinguishing trait of Indian Public Relations is the quantity of Public Relations personnel rather than the quality of the profession. It is therefore resolved that the need of the hour is professional excellence to meet the needs of both national and global public relations.
3. The Golden Triangle Public Relations Model based on Trinity – Professionalism, Ethics and Spirituality involved in the backdrop of Indian culture is considered as New Mantra for professional excellence in Public Relations in Public Relations. Other professionals like Journalism, Marketing, HR also can follow this Mantra to suit to their requirements.
4. The Round Table debated the question how to promote professionalism and recommended that Academic bodies, PR Professional Associations, In-House and external PR firms should promote professionalism through engines such as PR education, induction & in-service training, PR Research, Accreditation etc . Similarly individual PR practitioners must aim acquiring professional qualifications and other qualities.
5. The Round Table felt that ethics is a missing link in the discipline and urged that PR Professional bodies should evolve a code of ethics and professional standards for members to practice public relations with integrity, truth, accuracy, responsibility, and high professional standards. Public Relations ethics and Corporate ethics must go hand in hand.
6. Mere professionalism and a code of ethics alone cannot deliver public relations services effectively, unless the public relations professionals change themselves and adopt spiritual values such as love, compassion, tolerance, purity, fellow feeling, patience, spiritual service etc.
7. The Mount Abu Public Relations Declaration concludes “Where the Golden Triangle PR Model is implemented in letter and spirit, there emerges professional excellence; where Public Relations as a strategic management function promotes two-way communication process between the corporate world and its publics, a better world is created with peace, happiness and prosperity.
The above National Conference was facilitated by BK Sushant, National Coordinator and BK Shantanu, Headquarters Coordinator of Media Wing of Brahmakumaris. Mr. K.Srinivasan, CEO of Prime Point Chennai, has webcasted the entire National Conference LIVE.
National Public Relations Education Day: Public Relations Education - A Pre-Requisite for Excellence in Professional Practice
6th August, 2009 at Surana Auditorium, FAPCCI, Red Hills, Hyderabad
Public Relations Society of India, Hyderabad Chapter and Global Forum for Public Relations jointly celebrated 'National Public Relations Education Day' on 6th August, 2009 at Surana Auditorium.
The Keynote Speaker was Dr. R.V. Chandravadan, IAS, Project Director, AP Aids Control Society, Govt., of AP. The Guest of Honour was Prof. K. Nageswar, Member of AP Legislative Council. Spiritual Inspirations were given by Rajayogi B.K. Karuna ji, National President, Global Forum for Public Relations.
Sixth of August being the birthday of Dr CV Narasimha Reddi, Father of Public Relations in India and Editor of PR Voice, he was felicitated by various PR groups and organisations. PR teachers, PR Educators and outstanding PR Students were also honoured. The Constitution of Global Forum for Public Relations was also released.
GFPR Chennai Chapter launched followed by UnConference on "Communication during recession"
on Saturday the 9th May 2009 at Brahmakumaris Retreat Centre, Sriperumpudur (near chennai).
Chennai Chapter of Global Forum for Public Relations was launched in a ceremonial function on Saturday the 9th May 2009 at Brahmakumaris Retreat Centre, Sriperumpudur (near chennai). Many young professionals/students from Chennai attended the event. Eight member GFPR team from Hyderabad also participated in the Launch function. National President Brother B K Karuna also participated in the function.
The new office bearers Sakthi Prasanna (Chairman), Narrendiran (Vice Chairman), Raja Marthandam (Secretary), and other committee members Poornima, Vishu Ram, Sampath, Krishnamurthy were all administered Oath of Office by Bobji, National Vice President, in the presence of galaxy of senior professionals. The unique aspect of this chapter is that the entire management team is less than 30 years of age. In the whole country, this is the first chapter in any PR body, managed by youngsters.
Mr B N Kumar, CEO of Concept PR also attended the event, coming all the way from Mumbai.
The launch function was followed with an "UnConference" on the theme "Communication during recession". Since it was an UnConference, all the participants had the opportunity to share the views. Experts like Madan Behal (MD, Adfactors PR), Ravi Srinivasan (Editor, Mail Today), Arun Aroa (Associate VP, GMR Dial), C J Singh (MD, Core PR) and Chandra Mou8li (CEO, Blue Lotus PR) share their views live during the UnConference over telephone.They also answered the questions from the audience.
GFPR Chennai will involve the young communication professionals and students for development of the skills.
Click on the link below to view the pictures:
http://prpoint.blogspot.com/2009/05/gfpr-launches-chennai-chapter-with.html
GFPR Foundation Day Celebrations and Discussion on 'Election 2009 - Role of Media'
21st April, 2009 at FAPCCI, Red Hills, Hyderabad
On 21st April 2009, GFPR organized the discussion �Election 2009-Role of Media� celebrating its Foundation Day. The dignitaries who graced the occassion were Mr Ramakant Inani, Chairman, PR Committee of Fapcci; Mr Harischandra Prasad, Senior Vice President of FAPCCI (Presided); Mr Devulapally Amar, Chairman, Press Academy of Andhra Pradesh (Chief Guest); Dr CV Narasimha Reddi, Founding Member, GFPR; Mr M B Jayaram, the Golden Triangle Awardee for 2008-09; Rajayogi BK Karuna ji, Founder President, GFPR; Mr K Srinivasa Reddy, Secretary General, Indian Union of Working Journalists; Mr R Sailesh Reddy, CEO, Zee 24 hours news; Sis BK Radhika, incharge of Nagarjuna Management Centre, Hyderabad. Speakers from both Print media and Electronic Media were present. Each speaker spoke on each angle that can contribute to election broadcast/telecasting. Speakers opined, media can contribute a lot to a society. It can change opinions because they have access to people and this gives it a lot of strength. This strength can either be used constructively by educating the people or it can be used destructively by misleading the innocent people. Power of the media can transform the whole society, it can also be used as a 'weapon of mass destruction' .
Speakers pointed out that the Media is a business today like any other business. The credit for the change in reporting goes to the owners of the media houses straightaway. They are to be blamed .Journalist are no more free to express their views on issues, people, parties but do what is told to be done. Instead of taking one individual to discuss media must focus on individual issues to discuss . Journlists should not be influenced by any other elements except truth and just truth while reporting. Two hours or so passed without leaving the audience uneasy and impatient but brought fruitful messages that can linger in the minds of professionals who were present till we met again.
Click on the link below to view the pictures:
http://www.flickr.com/photos/24569578@N05/
Krishna Baji, Advisor GFPR inducted into Hall of Fame in PR
At the Global meet of the Public Relations Council of India held on 3rd April, 2009 at Bangalore, Mr. Krishna Baji, Former Public Relations Officer, HMDA, presently with Tishman Speyer (India) and Advisor, Global Forum for Public Relations, Hyderabad Chapter was inducted into the 'Hall of Fame in Public Relations' in recognition of his outstanding contribution to the field of Public Relations profession. The award was presented at a ceremonial function by Mr. AD DE Visscher, India Head, Shell Technologies in the presence of Mr. Vaughn Richtor, CEO & MD, ING Vysya Bank and noted Film Producer Mrs.Parvatamma Rajkumar and other dignitaries.
A panel of jury selects the name for this award. The Global Meet was jointly organised by renowned professional bodies viz: Public Relations Council of India, Global Forum for Public Relations, Communicators Council, Asia Pacific, Institute of Public Relations of Singapore, Association of Business Communicators of India.
Tirupati Chapter Launching and Seminar on 'Spirituality and Ethics in Corporate Governance'
22nd March, 2009 at Hotel Sindhuri Park, Tirupati
Global Forum for Public Relations - India's International Association for Values and Ethics in Public Relations Profession has launched its Tirupati Chapter on 22nd March, 2009 at Hotel Sindhuri Park, Tirupati. The launch was celebrated with a seminar on the theme - 'Spirituality and Ethics in Corporate Governance' with the initiative of Public Relations Society of India and the Tirupati Branch of Brahma Kumaris.
The inaugural session was celebrated by lighting of the candles by the dignitaries like Dr CV Narasimha Reddi, Founding Member, GFPR; Rajayogi BK Karuna Ji, President GFPR; Sri Guru Murthy, Registrar, RS University; Sri Y Babji, National Vice President GFPR; Sis BK Sarala Anand, National Vice President GFPR; Sri Ramakanth Sarma, Chairman, GFPR Tirupati Chapter; Sri Padmanabha Rao, Advisor, GFPR Tirupati Chapter; Sis Leela, Incharge, Brahma Kumaris Tirupati.
The theme of the Inaugural Session was 'Spirituality and Ethics in Corporate Governance'. The gathering was welcomed by the address of Sri Guru Murthy who emphasized the importance of ethics in every field of work. The Key Note Address was given by Dr CV Narasimha Reddi emphasizing the great need of ethics in Corporate Governance. Bro BK Karuna, the key personality in blending spirituality and Public Relations expressed his delight in the formation of the Tirupati Chapter. Sri Y Babji has introduced GFPR to the elite audience. The designated Chairman of GFPR Tirupati Chapter Sri Ramakant Sarma assured to bring in the desired objectives of the Golden Triangle with the valuable support of GFPR Team and Brahma Kumaris.
The Technical Session was lead by Bro. P.J Sudhakar, Director-News, Doordarshan Hyderabad, in the presence of Smt. Durga Bhavani, Dean- Dept. of Journalism, Padmavathi Mahila University, Tirupati; Sri Krishna Baji, Chairman of Constitutional Committee, GFPR; Sri A.G.Reddy, AGM Agrigold.
Dr P.J Sudhakar strongly recommended ethics, human relations, transparency, accountability, responsibility and professionalism in PR professionals. Smt. Durga Bhavani in her talk insisted on team work for achieving good governance. Sri Krishna Baji said that there is no purpose of life with out human relations. Sri AG Reddy said that a person who makes real leaders is a real leader.
The programme concluded with Brahma Bhojan at the Brahma Kumaris center. More than 100 PR and related professionals attended the programme. Both the print and electronic media covered the programme.
Click on the link below to view the pictures:
http://www.flickr.com/photos/24569578@N05/
Pune Chapter Launching and Seminar on 'Spirituality and Ethics in Corporate Governance'
7th March, 2009 in Conference Hall, Symbiosis Centre for Distance Learning, Pune
Global Forum for Public Relations - India's International Association for Values and Ethics in Public Relations Profession has launched its Pune Chapter on 7th March, 2009 at Symbiosis Centre for Distance Learning, Pune. The launch was celebrated with a seminar on the theme - 'Spirituality and Ethics in Corporate Governance' with the initiative of Symbiosis Institute of MEdia and Communications and Pune Branch of Brahma Kumaris.
The inaugural session was celebrated by lighting of the candles by the dignitaries like Dr CV Narasimha Reddi, Founding Member, GFPR; Rajayogi BK Karuna Ji, President GFPR; Sonia Kulkarni, CEO, Text 100 PR; Sri Y Babji, National Vice President GFPR; Sis BK Sarala Anand, National Vice President GFPR.
Seminar on 'Spirituality and Ethics in Corporate Governance'
1st Feb, 2009 at Brahma Kumaris' Yog Bhawan Spiritual Retreat Centre, Mysore
Global Forum for Public Relations and Public Relations Council of India jointly held a seminar on 'Spirituality and Ethics in Corporate Governance' hosted by Brahma Kumaris World Spiritual University at Yog Bhawan Spiritual Retreat Centre, Mysore.
The Guest of Honour, Sri MB Jayaram, National President PRCI, spoke on the importance of values in Public Relations, a field so powerful and important. He also mentioned that values breed from strong spiritual foundation and that he is happy to associate himself with Brahma Kumaris, an organization that is working strongly in educating the world about the power and knowledge of values.
In his Keynote Address, Dr CV Narasimha Reddi, Former Director- Information & Public Relations & Editor- Public Relations Voice, said that the most dangerous ailment in the nation today is corruption and that some 26,000 crores of rupees go in bribing. The selected theme - 'Spirituality and Ethics in Corporate Governance' is more apt in today's context and that the President of India is also strongly advocating the ethical balance in corporate set up. He also said that the basis for ethics is spirituality and that Mr Ramalinga Raju who was imprisoned after the unethical corporate scam of his company Satyam Computers, is spending most of his time now in reading spiritual literature. He also added that the Founder of Brahma Kumaris lived great principles and high values which one needs to cultivate in ones life. He said that he is a charged person after coming in contact with Brahma Kumaris and expects this positive change from all the professionals to make stressful and task oriented lives easy and light. BK Karuna Ji, Chief of Broadcasting and PR-Brahma Kumaris Worldwide, said that one needs to develop inner spiritual strength to cope up with the increasing challenges of the moving world. He has quoted one example, lauded most by the audience, that we have become so busy constantly engaging our mind and energy in communicating on the mobile phone that when God wants to call us we are always engaged.
BK Sis Laxmi Ji, Director, Yog Bhawan Spiritual Retreat Centre said that people are searching so much to find solutions to present day problems, but the only answer for every challenge, pain and suffering is practical spirituality.
Y Babji, Vice President-GFPR, said that GFPR is a forum which is playing a supportive and friendly role with all the other professional bodies like PRSI, PRCI, ABCI etc. Since GFPR is affiliated to a spiritual organisation which has high order international reputation has attained prominent position in Public Relations profession because it goes hand in hand with other professional organisations.
The main objective of this forum is to give spiritual solutions to professional problems.
BK Sis Sharada, Incharge Mandya Branch of Brahma Kumaris has given a Guided Meditation Experience to the participants.
Bro BK Ramachandra Rao, Senior Manager, Triveni Group, Mysore has proposed vote of thanks.
Among other dignitaries who extended active support in organising and making the Seminar a success were Sis Fatima Shujauddin, Deputy Director, Youth Services, Govt. of AP, Sis Mona Elizabeth Kurein, Manager, Reserve Bank and MS Sapna, Dean Dept. of Studies, Journalism and Mass Communication, Mysore University . BK Heena, Mumbai coordinated the Inaugural Session and Mona Elizabeth Kurien, Hyderabad coordinated the Technical Session.
The seminar was attended by various Public Relations and Corporate Communications professionals from Hyderabad, Bangalore, Mysore.
Human Relations: The key to the effectiveness of Organisation
18th July, 2008 at KLN Prasad Auditorium, FAPCCI, Red Hills, Hyderabad
National Public Relations Fraternity in association with Global Forum for Public Relations has conferred on Rajayogi BK Karuna Ji, Chief of Media, Communication & Public Relations of Brahmakumaris 'ICON OF SPRIRITUAL COMMUNICATION AWARD' at an elaborate function held at Dr.KLN Prasad Auditorium, FAPCCI, Hyderabad on 18th July,2008.
Honourable Minister for Labour and Employment, Government of Andhra Pradesh Sri G.Vinod; Editor of Public Relations Voice and Former Director of I&PR Dr.CV Narasimha Reddi ; Sri K.Srinivas Reddy, Member, Press Council of India; Sri G.Sailesh Reddy, President, Press Club of Hyderabad and Smt. Rama Vinod, Wife of Honourable Minister presented the award to the Spiritual Icon Rajaogi BK Karuna ji. In the Citation that was presented to him at this Award Function, Dr.Ajit Pathak, National President, Public Relations Society of India; Dr.MB Jayaram, Chief Mentor, Public Relations Council of India; Sri Yogesh Joshi, National President, Associated Business Communicators of India; Dr.GC Banik,I.I.S. (retd.)Director of Western Institute for Integrated Learning in Management,Mumbai; Sri K.Srinivasan, Chairman, PR Point Foundation hailed the life and works of Rajayogi Karuna Bhaiji who stood a Role Model to the PR profession by demonstrating to the world by practicing what he preached. He is also appreciated for spearheading international efforts to the huge cross section of humanity to achieve excellence in the area of spiritual communication and Public Relations in the wake of globalization through Information Technology.
On this occasion Global Forum for Public Relations an Initiative of Brahmakumaris World Spiritual Organisation felicitated Sri Atluri Subba Rao, Leading Industrialist and Social Activist, former President, FAPCCI who contributed a great deal for promoting the efforts of GFPR and Brahma kumaris; and Sri Suraj Prasad Agarwal, President FAPCCI.
National Public Relations Day & GFPR Foundation Day
21st April, 2008 at FAPCCI, Red Hills, Hyderabad
GFPR Celebrated the National PR Day and GFPR Foundation Day jointly with PRSI, FAPCCI & CVNPR Foundation.
The function was graced by Sri R Damodar Reddy, Hon'ble Minister for IT & Communication, Youth Services & Sports, Govt of AP; Sri Yogesh Joshi, National President, ABCI; RajaYogi BK Karuna Ji, Chief, Media & PR, BKWSO; Sri Atluri Subba Rao, President, FAPCCI and other dignitaries.
On this occassion the following awards have been conferred:
'PR Messiah' Award to Farrok S Mullah posthumously to his daughter Jeroo Mullah by CVN PR Foundation
'Best PR Manager' Award to Y. Babji, PRO, APKVIB by Public Relations Society of India
'Corporate Social Responsibility' Award to M/s Kesoram Cements by FAPCCI
'Golden Triangle' Award to Yogesh Joshi, National President, ABCI by Global Forum for Public Relations
Global Conference on 'Good Governance: Communication and Media Strategies'
8th and 9th March, 2008 at FAPCCI, Red Hills, Hyderabad
The Federation of Andhra Pradesh Chambers of Commerce and Industry (FAPCCI) became a nerve center of industrialists, business men, public relations practitioners, media representatives, students, Brahma Kumari brothers and sisters for a two day Global Conference on "Good Governance: Communication and Media Strategies" organized on March 8 and 9, 2008 in association with Global Forum for Public Relations (GFPR).
Unique Conference
This conference on Good Governance was a unique in the sense that there were many conferences in Hyderabad on Good Governance, but there was no conference like this in which good governance was discussed with communication and media strategies. Therefore, this is considered a conference with difference and that the credit goes to both FAPCCI and GFPR for organizing this conference. Another interesting feature of the conference has been the participation of delegates from United Kingdom and Iran.
Theme
If the inaugural address delivered by Sri G.Vinod, Minister for Labour and Employment, Government of Andhra Pradesh has set the tone for discussion on the theme of the conference, the valediction of the Minister for IT & Communication Sri R.Damodar Reddy, became a platform for presentation of FAPCCI- GFPR 7 point Declaration as conference resolutions.
In his exposition Sri Atluri Subba Rao, President, FAPCCI referred to the role of media in good governance and said the media globally had crossed a turnover of US 400 million dollars and continued to be a high growth sector. Sri Pariabe zadeh, Diplomat from Iranian Consulate said that media has a significant role to play in governance. Rajayogi, BK Karuna, Chief of Multimedia and Public Relations Brahmakumaris Mt.Abu and President GFPR in his blessing said change must begin within self so that such change could transform others. Meditation, he observed is the medicine for tension free life. Rajayogini B K Kuldeep Behanji, Director, BKs Shantisarovar Hyderabad administered meditation exercise.
Keynote Speakers
Among keynote speakers who presented papers included Narendra Luther former Chief Secretary, Andhra Pradesh Dr.T.Hanuman Chowdary, former Chairman, VSNL Ltd., Prof. Shanta Sinha, Megsaysay Award winner & Chairperson National Commission for Child Protection, Sri P.Upendra, former Union Minister for I&B, Nagesh Kumar, Deputy Editor, The Hindu, K.Srinivas Reddy, Member Press Council of India and Secretary General, Indian Journalists Union, A.Chandrasekhar Reddy, Press Secretary to Chief Minister, A Padmaja Shah, Head, Dept.of Communication & Journalism, Osmania University, MVVS Murthy, Deputy Director General, P I B, Yogesh Joshi, President, ABCI, B K Rachel from London, Dilip Kumar Director, Bhavan's College of Communication and Management.
Seven Point Declaration
Based on the keynote speeches, deliberations of participants, a Seven Point - FAPCCI - GFPR Declaration was presented as resolutions of the conference:
1. National Communication Policy must be evolved as to inform, educate, and motivate people from grassroots to the national level as partners in good governance.
2. Village Panchayats should be made nucleus for dissemination of public information as to cvoer 100 crore Indians instead of 30 crore people being reached in urban areas.
3. Effective implementation of Right to Information Act and Citizens Charter should be implemented in letter and spirit to meet citizens' information needs and improve public service delivery system.
4. Ethics and Spirituality should be made as part of good governance as Mahatma Gandhi used to say to mobilize spiritual resources of the people in the service of the common good of all. A pre-requisite for good governance is transformation of individual in the organization to reach its goal. This is possible only when the mind, the body and individual consciousness support the characteristics good governance.
5. Adoption of ITM Theory of Gandhian Public Communication with combination of traditional media with modern mass media as an ideal media strategy for our country. As Gandhiji made use of the media to mobilise public opinion against the British, the corporate India too must use interpersonal media, traditional folk media and modern mass media to educate both urban and rural people.
6. Though Women in India constitute 48 per cent of total population, they become neglected half in media as pointed by P.C.Joshi Committee. Known for harmony and persuasion, women must be given due representation both in communication system and media as motivators for good governance.
7. Evaluation and Feedback Information Mechanism must be institutionalized to assess the pulse and reactions of the public to the implementation of good governance and also to make midcourse corrections in policies and programmes of the government and corporate India.
Assurance on behalf of Government
The Minister for IT & Communication, Youth Services & Sports, Govt of AP, Sri R.Damodar Reddy assured that the resolutions would be considered by the Government and that efforts will be made to evolve a communication policy to reach the people at the grassroots level.
For Photos of the Global Conference please visit: http://www.flickr.com/photos/24569578@N05/
GFPR & FAPCCI hold a seminar on Communication Strategies
22th August, 2007 at Surana Auditorium, FAPCCI, Red Hills, Hyderabad
The Global Forum for Public Relations and the Federation of Andhra Pradesh Chambers of Commerce & Industry jointly held a seminar on �Communication Strategies for Competitive Marketing Environment� here in Hyderabad on August 22, 2007 at the Surana Auditorium, FAPCCI, Red Hills.
Eminent PR professionals and industrialists like Mr. Karunendra S Jasti, MD, Stypak Pvt Ltd, Hyderabad; Dr. C V Narasimha Reddi, Editor, PR Voice, Dr G C Banik, Principal, ICFAI National College, Mumbai and Mr. B G Sastry, Past President, FAPCCI, Hyderabad attended and spoke on the occasion. Mr Atluri Subba Rao, President and Mr Suraj Prasad Agarwal, Senior Vice President of FAPCCI attended the meeting as distinguished guests.
In his Presidential address Mr. Jasti, who represented the newly formed PR Committee of FAPCCI talked about FAPCCI�s initiative in the field of Public Relations along with GFPR.
Guest of Honour, Dr. CV Narasimha Reddi spoke on the importance of corporates evolving an �Integrated Action Plan� for adopting measures for cost reduction as also achieving customer satisfaction. This must be followed by an �Integrated Public Relations Strategy� to address the Media, the customers and the employees, he opined.
In his keynote address, Dr GC Banik, Principal, ICFAI National College, Mumbai talked about the importance of Communication strategies for the corporates in areas of crisis management, customer & HR motivation, mergers & acquisitions and their overall mission and vision.
Mr. BG Sastry, past President of FAPCCI, who was the Chief Guest for the function said that Communication could be a very effective tool to propagate a company�s commitment to the quality of service it provides both internally and externally.
Sister BK Sarala, Secretary General of GFPR welcomed the gathering while Ms Hemalatha, Secretary, FAPCCI proposed a vote of thanks to end the seminar that was interspersed with meditation experience Sister BK Nirmala of Shanti Sarovar, the Academy for Better World. Mr Y Babji, Vice President, GFPR anchored the program.
Seminar on Values and Challenges before Media
29th July, 2007 at Shanti Sarovar, Academy for a Better World, ISB Road, Gachi Bowli, Hyderabad
"Challenges change but values must remain constant. Being the Fourth Estate (the other three being the Judiciary, the Legislature and the Executive), Contemporary Media bodies and individuals have to develop a positive thinking within themselves to justify themselves as the watchdog of democracy and to ensure social responsibility."
This above statement was the sentiment echoed by many a expert during a half-day Media Seminar on "Values & Challenges before Media", that was organized by the Media Wing of Rajyoga Education and Research Foundation & Brahma Kumaris, Shantisarovar at Hyderabad on Thursday, 29th July, 2007.
Speakers on the dais including Dr C V Narasimha Reddi, Director, Information & PR (Retd), Government of Andhra Pradesh, said that Media in country's pre-independence era, especially the print media, was patriotic and missionary in character. However, the present-day scenario depicts increasing incidence of vested interest, commercialism, consumerism, sensationalism, sensualism, yellow journalism, political patronage and bureaucratic interference.
Requesting the Media to evolve a 'Code of Conduct' for self, speakers opined that some degree of self-regulation on the part of the Media is highly desirable. The experts stressed that the character and content of the message being communicated to the public must be in consonance with the rich cultural heritage, values and ethos of the society. In this context, one of the speakers felt that Corporates running Media outfits must de-link their other businesses from Media and let it be an independent identity.
Talking on the importance of spirituality for the Media, Rajyogini Sister BK Kuldeep Ji, said, "The world is becoming a global village, but the distance between our lives is increasing day-by-day. Let us get together to bring about hearts closer through positive thinking and rise above the pulls and pressures of personal, professional and public life."
Rajyogi Brother B K Karuna, Chief of Multimedia & PR, President, Global Forum for Public Relations, Mt. Abu in his address stressed the importance of "Professionalism, Ethics and Spirituality" (The Golden Triangle) not only for journalists but also for professionals.
He emphasized the importance of the three words "Satyam, Shivam & "Sundaram" for the Media. "Satyam" � Everybody wants to know the truth. "Shivam" � The Benefaction and "Sundaram" � The coverage of the truth has to be nice and beautiful. "And this is where spirituality or the beauty comes into picture," said Shri Karuna.
Sis. B K Sarala Anand, Manager PR, BHEL & Zonal Coordinator, Media Wing (A.P), Hyderabad proposed a vote of thanks to all the participants and distinguished speakers � Dr. C V Narasimha Reddi, Mr. Krishna Chandra Mouli, Professor, Dept. of Advertising & Public Relations, Makhanlal Chaturvedi National University of Journalism, Bhopal; Mr. Nikunj, Media Coordinator, RERF, Mumbai; Mr. P J Sudhakar, Director, Doordarshan Kendra, Hyderabad; Mr. D Amar, Chairman, Press Academy, Govt. of AP, Hyderabad; Mr. K Srinivas Reddy, Secretary, All India Journalists Association, Hyderabad; Mr. Ravi Srivastava, Associate Editor, Hindi Milap, Hyderabad; Mr. P Venkateshwara Rao, Editor, Krishna Patrika, Hyderabad; Mr. Salman Ahmad, Asst. Professor, Institute of Management Technology, Nagpur; Y. Babji, Faculty, (Public Relations), Dr BR Ambedkar Open University, Hyderabad; Sis. B K Sheela, Rajyoga Teacher, Shanti Sarovar, Hyderabad and Mr. P Upendra, Former Union Minister for Information & Broadcasting.
Visit a BK Center, a month
24th June 2007 at Brahma Kumaris Center, BHEL, Ramachandra Puram, Hyderabad
Global Forum for Public Relations as part of its programs visited Brahma Kumaris Centre at BHEL on 24th June 2007 at 11.30 AM. Dr CV Narasimha Reddi, Founding Member and Y Babji, Vice President (Admn & Programs) and Sis BK Sarala, Secretary General, GFPR addressed BK Brothers and Sisters in the presence of Sister BK Sakunthala, incharge of BHEL Centre.
Dr CVN Reddi told the gathering that he is attracted to Bkism for all the good values inbuilt into it. He further said that Brahma Kumaris are good communicators both by speaking good words and by being good listeners. Y. Babji said that all Brahma Kumaris are PR practitioners by nature. Sister Sarala stressed the importance of sharpening their communication skills by Brothers and Sisters through interaction with PR professionals.
Sister Sakunthala, incharge of BHEL centre felicitated the Founding Member, the Vice President and the Secretary General of GFPR for their adoption of values and ethics into PR profession.
Colloquium on Mergers & Acquisitions - Challenges for Corporate Communications
16th June, 2007 at KLN Prasad Auditorium, FAPCCI, Red Hills, Hyderabad
Global Forum for Public Relations and Media Wing of Brahma Kumaris jointly organized a colloquium on 'Mergers and Acquisitions - Challenges for Corporate Communication' in association with Federation of Andhra Pradesh Chambers of Commerce and Industry at 6 pm on 16th June 2007 at KLN Prasad Auditorium, FAPCCI Building, Red Hills, Hyderabad.
Sri Yogesh Joshi, President, Association of Business Communicators of India, Mumbai while delivering his keynote address focused his attention on the values and value that is being given importance before and after mergers and acquisitions.
Sri Mathew Joseph, Dy General Manager, Public Relations, Andhra Bank, Hyderabad pointed out the socio-economic incompatibility among the work force when mergers and acquisitions take place
Dr CV Narasimha Reddi, Editor, PR Voice touched upon various disadvantages and advantages consequent to mergers and acquisitions and quoted the example of Telangana region being still backward for the reason that even after merger there exist a cultural imbalance.
Sri Atluri Subba Rao, President of FAPCCI in his presidential address observed that mergers and acquisitions are the order of the day and these things shall happen for the good of the industry, commerce and the over all economic development of the society.
Sri Y. Babji, Vice President (Admn & Programs) conducted the proceedings while Smt BK Sarala Anand, Secretary; GFPR welcomed the gathering and Rajayogini BK Sudha Behn incharge of Alwal Centre of Brahma Kumaris administered meditation experience.
Foundation Day & National PR Day Celebrations
21st, April at Surana Auditorium, FAPCCI, Hyderabad
Global Forum for Public Relations celebrated its foundation day & national PR day from 9.30 am to 2.30 pm on 21st April 2001 at Surana Auditorium, FAPCCI, Red Hills, Hyderabad
Dr T Hanuman Choudhary, former IT Adviser, Govt of AP attended as Chief Guest and delivered his keynote address on 'achieving excellence in public relations through I T intervention' - the theme of national public relations day.
Rajayogi, BK Karuna bhai, Chief of Multi-media, Brahmakumaris administered spiritual inspirations on the occasion. Dr CV Narasimha Reddi, Founding Member of GFPR talked on the importance of National PR Day.
Global Forum for Public Relations conferred 'Golden Triangle award for pioneering Online Public Relations' to K Srinivasan, Chairman of Prime Point Foundation, Chennai in recognition of his services for the cause of Public Relations through IT new media.
Sri M Pramoda Rao, Chairman, PRSI, Hyderabad Chapter and Smt R Rajeswari Iyer, Chairperson of PRCI, Hyderabad Chapter were felicitated by GFPR on the occasion of National PR Day.
M/s Atluri Subba Rao, Sr Vice President FAPCCI, A Chandra Sekhar Reddy, Press Secretary to Hon�ble CM of AP and Madhavi, the winner of FAPCCI�s best Woman Entrepreneur award attended as Guests of Honour.
Smt BK Sarala Anand, Secretary, GFPR welcomed the gathering and Sri Y. Babji, Convener-Programs, GFPR proposed vote of thanks.
Earlier, during lecture session, Sri Krishna Baji, Manager, Corporate Relations, KSK Energies spoke on 'Corporate identity and image'; Sri K Srinivasan, Chairman, Prime Point Foundation, Chennai spoke on 'PR and Social Media' and Dr PJ Sudhakar, Director (News), Doordarshan Kendra, Hyderabad spoke on 'Corporate Social Responsibility'
Special Talk on 'Corporate Social Responsibility'
by Rajyogi BK Ramesh N Shah, Mumbai
26th, March at Press Club, Somajiguda, Hyderabad
Global Forum for Public Relations organized a special talk on 'Corporate Social Responsibility' on 26th March 2007 at 5.30 PM at Press Club, Somaji Guda, Hyderabad
Rajayogi BK Ramesh N Shah, Trustee, World Renewal Spiritual Trust & Chairman, Jurists Wing, Brahma Kumaris addressed the gathering. Rajayogini BK Usha Behn, Chairman, Cultural Wing, Brahma Kumaris organized meditation.
Smt BK Sarala Anand, Secretary, GFPR welcomed the gathering and Sri Y. Babji, Convener-Programs, GFPR proposed vote of thanks.
Special Talk on 'Corporate Governance & Ethical Perspective'
by Rajyogini BK Meera, Malaysia
21st, March at Press Club, Somajiguda, Hyderabad
Global Forum for Public Relations organized a special talk on 'Corporate Governance and Ethical perspective' on 21st March 2007 at 5.30 PM at Press Club, Somaji Guda, Hyderabad
Sister BK Meera, Director, South East Asia, Brahmakumaris delivered keynote address on the subject. Dr CV Narasimha Reddi presided over the program.
Dr PJ Sudhakar, Vice President of GFPR welcomed the gathering and Sister BK Sarala Anand, Secretary, GFPR proposed vote of thanks.
Special Talk on 'Values & Ethics in Corporate Communication'
by Rajyogini BK Denise Lawrence, Mt Abu
26th, Dec, 2006 at Nagarjuna Centre, Nagarjuna Hills, Hyderabad
Global Forum for Public Relations organized a special talk on 'Restoration of spiritual values -need of the hour' on 26th December 2006 at 5.30 PM at Nagarjuna Management Center, Nagarjuna Hills, Hyderabad Mt. Abu. Sis. Denise addressed a gathering of PR Professionals and Brahmakumaris on 'Values & Ethics in Corporate Communication' at a function organized by Global Forum for Public Relations on Sunday at Nagarjuna Management Center, Hyderabad. She said that the root cause of any ills was the general spiritual depletion and the need of the hour was to restore spiritual component of a human being and the source of spiritual strength. Such an environment will enable us to integrate the power of spirituality into our social, professional, communication and family approach she added.
We live in a highly materialistic world, which compromises and contaminates our life style. The power of materialism has eroded the natural spiritual strength and people are unable to resist corruption, temptation and a variety of addictions said Sis. Denise Lawrence,(UK) Adviser, Academic Affairs, and International Representative for Public Relations of Brahmakumaris,
Dr. CV Narasimha Reddi, who attended as the Chief Guest observed that Corporate Ethics and Public Relations Ethics should go hand in hand in gaining organizational credibility. Sis BK Sakuntala behn conducted a Meditation Experience as part of the function.
Sis. BK Sarala Anand, Dy. Manager, HRD&PR, BHEL and Secretary, Global Forum for Public Relations welcomed the gathering said that Global Forum for Public Relations has been established to support the Public Relations Profession with Values and Ethics. Sri Y. Babji, Convener of GFPR & PRO, AP Khadi & Village Industries Board proposed vote of thanks.
National Conference on Professionalism, Values & Ethics in Public Relations
11th & 12th November at Shanti Sarovar-Academy for a Better World, Gachchibowli, Hyderabad
A two-day national conference on 'Professionalism and Ethics in Public Relations' was inaugurated on 11th November by Dr (Smt) VS Rama Devi, former Governor, Karnataka. The Speaker of AP Legislative Assembly, Mr K R Suresh Reddy attended as the Chief Guest at the valedictory session on 12th November, where Shanti Sarovar conference declaration on Golden Triangle - Professionalism, Ethics and Spirituality in public relations towards peace and prosperity was presented.
Organized by the Global Forum for Public Relations (India International Association for Values & Ethics in PR), Hyderabad for values and ethics in public relations profession, the conference was held at Shanti Sarovar, the Brahma Kumaris southern headquarters, Gachi Bowli, Hyderabad. PR, Media, Advertising, Marketing, HRD, Tourism & Management professionals; Students of PR, Journalism & Communication and also Academicians attended this conference as honorary delegates.
Topics that were discussed include; Professionalism; Evolution of PR in India; PR Education, Training & Research; Accreditation and code of conduct for PR practitioners; Impact of globalization and information revolution and Corporate Communications etc.
Notables that attended this conference are Justice Sri V Eswaraiah, Judge, AP High Court; Cine Director Sri K Viswanath; Dr Ajit Pathak, National President, PRSI; Sri M B Jayaram, Chairman, Governing Council, PRCI; Dr T Hanuman Choudhary, Former IT Advisor to Govt of AP; Sri M Gopala Krishna IAS Retd., former Spl Chief Secretary to Govt of AP; Dr GC Banik, CGM - CC of VSNL; Dr CV Narasimha Reddi, Editor PR Voice and others attended and spoke on various topics in business sessions.
For Photos of the National Conference please visit: http://www.flickr.com/photos/24569578@N05/tags/national//